
Our industry in a critical point, big changes are coming and we have to make the transition from Market Research to Knowledge management. New players, data, rules, analysis, possibilities and of course different business models. We have to warrantee that this stills have the highest standards and quality for our customers in this bigger market. We need to invest more in the relevance of our industry as a key factor for success, ESOMAR is the position to push the up the bar, not only with corporate membership but also with a better definition of the member itself. I think that [...]