NewMR

“To Give Back to the Industry, Expand the Value Perception and Impact of Market Research”. With a unique mix of international business management, academic experience and successful entrepreneurship, actor of the MR industry for over twenty years in different geographies, I have witnessed and participated in a massive turn around of the industry ranging from globalization to consolidation and to “technologisation”. Interestingly, although a lot has been accomplished over these years, it seems that the biggest challenge is ahead of us, that of enlarging and strengthening higher value and an improved perception of the MR Industry for clients and the [...]

With over 15 years of industry experience, I’ve served in pretty much every role from phone interviewer to CEO. Currently, I drive new client development and serve as the resident brand evangelist for Decipher, which means I spend most of my time traveling the globe, meeting with clients and collaborating with researchers and technology providers both within and outside of our industry. My role at Decipher is to drive the development of our products and services globally, as well as stay on the forefront of new technologies, and I hope to bring that same diligence and passion for new research [...]

The Consumer understanding has been the engine of my 19 years of working experience. The consumer has been the focus in all the different roles I have developed all along the Value Chain in the MR Industry: End Client, Agency and Service Provider. I strongly believe that ESOMAR has to properly represent all the Market Research Value Chain. Indeed, in the current period in which the technology brings new players on the stage. We all have to be aware of the importance of building a strong community, formed by a huge diversity of actors, with solid principles and consistent methodologies [...]

I am Dr. Matthew Wang, Co-Founder and Managing Director of MAP and the only candidate representing China to run for Council Member. It will be helpful if you can vote for me, as this means invaluable opportunity for China. My short canvassing statements center on 3Es, namely Entrepreneurship, Experience, and Edge. Entrepreneurship shows my passionate spirit. In 2001, I co-founded the full-service market research house, MAP, based out of Greater China with headquarters in Shanghai and offices in Beijing and Guangzhou. MAP mainly served global clients ranging from FMCG to luxury goods such as LVMH, Coach, Remy Martin, L’ORÉAL, Sisley, [...]

I am excited to be a candidate for ESOMAR Council 2015/2016, and I am honored to be running alongside some of the brightest and best leaders and voices in the industry. From strong academics to tenured practitioners and highly talented newcomers, the group of people willing to serve ESOMAR is proof that our future is bright, both within the organization and for the broader industry. So as you wade through the talent, I¹ll tell you a bit more about myself. I’m a homegrown researcher and started in the industry more than two decades ago, working for a small firm while [...]