Programme – Main Stage – 3 November 2011

Click here to download a copy of the programme as a PDF file.

Session 1 – 00:00-02:00 (GMT)

Jeffrey HenningCrowd-Shaped Surveys: Adapting the Experience Based on Prior RespondentsAffinnova
Annie PettitOn Social Media ResearchResearch Now
Alastair GordonSurveys Without Scales – NewMR and Facial ImagingGordon & McCallum
Victoria GambleTaking Qualitative Online: What I wished I’d known before I startedWorkINProgress Qualitative Research

Session 2 – 03:30-05:30 (GMT)

Mike Sherman and Neil GainsLess is More: Getting Value (Not Just Reams of Data) From Your ResearchSingTel and Tapestry Works
Sue BellHow to use discourse analysis in market researchSusan Bell Research
Christine Walker2011 What a Disaster!Alliance Strategic Research
Jess Whittaker and Steve NuttallAre social media and research meant to be together?Buzz Numbers and Colmar Brunton

Session 3 – 07:30-09:00 (GMT)

Ray PoynterNewMR, a view of the next two yearsVision Critical
John GriffithsIt takes two baby!Spring Research
David PennNeuromania and why we need to re-humanise researchConquest Research

Session 4 – 10:30-12:30 (GMT)

Mark EarlsLess is more: how pattern spotting can save us from ourselvesAuthor of HERD
John KearonLet’s Get Emotional About Advertising; Evidence from the frontiers of behavioural economics about how ads really workBrainJuicer
Rosie CampbellCase of the Dead Cat:Curiosity not to BlameCampbell Keegan
Ian RalphThe Rise of the Digital Shopper: New ways to shop require new ways to researchMarketing Sciences

Session 5 – 14:00-16:00 (GMT)

Ray PoynterStorytellingVision Critical
Diane HessanOnline Communities: Mistakes, Misuses and ChallengesCommunispace
Paul ChildLife outside the ivory towerJoin the Dots
Felix KochWhat next? 5 predictions about the future of online co-creationPromise Communities

Session 6 – 17:30-19:30 (GMT)

Finn RabenUpdate on Privacy and EthicsESOMAR

Bernie MalinoffThe Road to Survey Extinctionelement54
Jon PulestonThe ideas that are transforming market researchGMI
Ross McLeanDigital Ethnography – Revealing Human Truths through SmartphonesEgg Strategy

Session 7 – 21:00-23:00 (GMT)

Reg BakerSurvey Gamification: Old Wine in New Bottles?Market Strategies
Steve RappaportListening as Foresight: Detecting Emergent Consumer TrendsARF
Leslie Townsend2016: A Market Research OdysseyKinesis Survey Technologies
Leigh CaldwellBehavioural economics – new new or new old?Inon