Lecture Series – July-November 2014

 

July – November 2014 Lecture Series

Listen to leading experts deliver 40-45 minute introductions to key NewMR topics, with plenty of time for Q&A afterwards.

Survey Analytics are our 2014 Platinum Sponsor, helping us bring you a year of events.

  • A smart guide to being an entrepreneur
    Tips, recommendations and advice from somebody who’s been there
    Kristin Luck from Decipher
    15 October, 2014. Serial entrepreneur Kristin Luck, draws on her experience and her research with peers to share the highs and lows of being an entrepreneur.
    The webinar will be broadcast at 10am New York time, 3pm London.
     
    Register for this exciting event by clicking here.
     
  • The new Insight Management profession. Opportunity or threat?
    Steve Wills
    , from Insight Management Academy.
    16 July, 2014
    Access the slides and recording from Steve’s lecture from our play again page.
  • What’s hot in market research?
    Ray Poynter, The Future Place
    20 August, 2014
    Access the slides and recording from Ray’s lecture from our play again page.
     
  • Handbook of Mobile Market Research – Virtual book launch
    11 September, 2014. This new book is the prime reference for anybody interested in mobile market research – join us to find out why.
     


Synopses

A smart guide to being an entrepreneur
Tips, recommendations and advice from somebody who’s been there

Kristin Luck, from Decipher.
15 October, 2014 – 10am New York time, 3pm London time.

Serial entrepreneur Kristin Luck, draws on her experience and her research with peers to share the highs and lows of being an entrepreneur.

If you are thinking of starting down the entrepreneurial route, or if you and already establishing your and your business, this session will provide, advice, inspiration, and a few warnings.

To get a flavour of where Kristin is coming from, check out her article in Fast Magazine, What an MBA can do for you, and what you can do for yourself.
 
Register for this exciting event by clicking here.
 


The new Insight Management profession. Opportunity or threat?
Steve Wills
, from Insight Management Academy.
16 July, 2014

Information has always been valuable – but only if it is used. The answer isn’t better information – it is greater impact!

That is why the Insight Management profession has emerged, dedicated to getting information and insight used.

This presentation will:

  • Outline why senior decision makers so often ignore the best information
  • Explain the role of Insight Management, and how it can make analysis so much more effective
  • Explore the impact of Big Data in this area
  • Examine how it sits alongside market research
  • Briefly describe its development as an academic discipline
  • Give some classic examples


What’s hot in market research?
Ray Poynter, from The Future Place.
20 August, 2014

There has been an explosion in the insight business. New technologies including location, mobile, social, and passive data collection have expanded the range of what can be collected. Changes in our understanding of how the brain works have led to innovations such as behavioural economics, gamification, and neuroscience. New approaches such as big data, social media listening, A/B testing, and DIY have challenged the position of market research as the prime provider of insight. All of this increases the need to monitor trends, to asses what is hot, and to prioritize where to put your time and resources.

In this presentation hear Ray’s take on what’s hot, what is trending, and the key changes to focus on.