Mobile Resources

 

Mobile Market Research Resources

NewMR is involved in writing a new book, on Mobile Marketing Research – MMR. This page has been created as a resource for that project, but also as a resource for anybody else interested in learning more about MMR. At the moment we would suggest not linking deeper than this page as the architecture of the information is likely to change over the next few weeks.

Please contribute
We’d love to hear from you. If you have material, papers, services, software, please let us know and we’ll add it to the site – email us admin@newmr.org.

Click on the links below to get to a category
Statistics Collections White Papers Case Studies
Webinars Thought Leaders Software & Platforms Organisations
mCAPI – Mobile CAPI Views about MMR Blogs Articles
Mobile Shopping
Statistics on Mobile
Collections
  • Vision Critical University – VCU has a whole section on Mobile Research.
  • MESH Planning – A collection of papers, in particular on using citizen researchers to report on interactions with touchpoints from their phones.
White Papers
  • Confirmit – Key Considerations for Implementing a Mobile Strategy
  • Kinesis Survey Technologies Kinesis have several white papers on their site.
  • Lumi Mobile Lumi have several white papers on their site, you will need to register to download them.
Case Studies
    Lumi Mobile – Lumi have a collection of case studies, using mobile research.
Webinars
Thought Leaders
  • Mary Meeker – with Liang Wu, their 2013 Annual internet trends presentation – on slideshare.
  • Harvard Business Review Blog – Karen McGrane – “The Rise of the Mobile-Only User”. Includes lots of links to useful sources.
Software & Platforms
  • Confirmit – Video outlining mobile research
  • CrowdLab – Bespoke market research apps for smartphones and tablets
  • Curious Analytics – Produces smartphone software to passively measure user behaviour.
  • Ethos – Qualitative – Providing systems that facilitate using citizens as researchers/collaborators.
  • Lumi Mobile – Quant, surveys and passive data collection.
  • Research Now – Qualitative, Quantitative, and Passive systems, and sample
  • Revelations – Qualitative – Providing systems that facilitate using citizens as researchers/collaborators.
Organisations
mCAPI – Mobile CAPI
Views about MMR
  • ‘Mobile Research: a good, even bake or a soggy bottom?’ – Richard Owen & Niall Smith, Crowdlab, Overview of what MMR is, when to use it, when not to, and some warnings about structural limitation + useful stats. SlideShare
Blogs
Articles
Mobile Shopping