Anouk Willems
Company: InSites Consulting
Country: Belgium
Anouk is ‘Senior Research Innovator’ at InSites Consulting; with a background in marketing, she’s on a quest to merge research with structural consumer collaboration. After managing online research communities for global clients like Unilever, Danone and Heinz, she’s now focusing on the role of online research communities in marketing domains. Besides working at InSites, she founded a DIY website ‘Klusopedia’ 3 years ago (sold in 2011) and has great affinity with online marketing & social media. Anouk was nominated with her work by ESOMAR (“Research Effectiveness Award 2011″ – ‘Bringing consumers alive within Unilever R&D’) and finalist of the NewMR Young Researcher Competition 2011.
Exploring the unexplored in the mobile research space
How to bring qualitative research results to life within the company
MROCs – An introduction
Online Community VIPs (Very Important Participants)

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