Edward Appleton
Country: Germany

Edward Appleton is European Consumer Insights Manager at a major Multinational based in Munich, Germany. A graduate of Oxford University, he has over 20 years research experience, on both client and supplier side – Group Manager Research at Nestle UK, European Research Manager at Rohm and Haas, Insights and Planning Director at Grey Communications Germany were positions that followed his start in research at Mass Observation UK. He blogs regularly at Edward is bi-cultural English/ German, speaks fluent French and is a Member of the Market Research Society UK

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