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Fiona Blades
Company: MESH Planning
Country: USA
Biography:
Following an 8 year marketing career and subsequently moving to advertising at agencies like Leo Burnett, Fiona set up MESH in 2006 to fill a gap in market research. By capturing how people come into contact with brands in real time (Real-time Experience Tracking (RET)) MESH helps clients to take quicker and smarter decisions about their investment. Launched in London and now with offices in Manhattan and Sao Paulo, where MESH is pioneering Sustainable Research with PepsiCo, MESH was showcased in a Harvard Business Review article with the headline “A New Tool Radically improves Marketing Research.” Outside work Fiona loves going to the theatre, dance and art galleries.
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Sustainable Research: Changing the way we do things for the better

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