Mavi Glinoga received her PhD in Marketing from Monash University. Her dissertation received Merit of Excellence and was supervised by Australia’s leading Quantitative and internationally renowned academic – Professor Felix Mavondo, and pioneer of the Service Theater theory and Professor Raymond Fisk – voted as one of America’s most influential academics. Prior to receiving her PhD, she taught research methods and marketing communications subjects to undergraduates and postgraduates. She also worked in market research and logistics consultancies before starting her doctorate. Mavi’s research and expertise is in service transparency. She also works in the areas of customer evaluation of service quality and experience, service transparency and self-regulation in workplace environments. She has presented her research at international conferences such as ANZMAC, and American Marketing Association conferences – SERVSIG and Services Frontiers. She is continuously working with professors in Australia and internationally – including the USA and Germany – in her research in service transparency. Mavi is highly trained in quantitative and qualitative methodologies. Shehas extensive experience in designing new scale instruments for new constructs, adjusting scales in accordance to the social context, survey designs and various multivariate analysis methods such as Structural Equation Modeling.
|Common Method Variance – A threat to Quality of data|