Phyllis Macfarlane is currently Chairman of GfK NOP and GfK’s Global Training Director. From 2001 to 2009 she was Managing Director of GfK NOP.
Phyllis is recognised as an authority on Business Sampling and Market Measurement. She has won the MRS Silver Medal, ESOMAR Excellence Award, and is a Fellow of the MRS.
|An introduction to B2B Research|