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Reg Baker
Company: Market Strategies
Country: USA
Biography:
Reg Baker is the former President and Chief Operating Office of Market Strategies International, a US-based custom research agency where he continues to serve as a consultant. In addition to his current responsibilities at Market Strategies, Reg is a consultant to ESOMAR’s Professional Standards Committee and a Research Social Scientist at the US Bureau of the Census. He is a member of the Executive Editorial Board of the International Journal of Market Research, chaired the AAPOR Task Force on Online Panels, co-chaired AAPOR’s Task Force on Non-Probability Sampling, and is serving as Editor of an online course on Mobile Marketing Research for the University of Georgia’s Marketing Research Institute International. He and five colleagues currently are editing a book, Online Panels: A Data Quality Perspective, to be published by Wiley in 2014. Throughout his career Reg has focused on the methodological and operational implications of new survey technologies including CATI, CAPI, Web, and now mobile. He writes and presents on these and related issues to diverse national and international audiences and blogs off and on as thesurveygeek.
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Survey Gamification: Old Wine in New Bottles?

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