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Sally Joubert
Company: Luma Research
Country: Australia
Biography:
Sally is a leading figure in advertising research world-wide. She co-founded Luma and developed the advertising research tool add+impact®. An early pioneer of mobile research Luma has been using it to make research better. Sally has spoken at many conferences and seminars worldwide, sharing her experience and passion for advertising, research and technology.
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Research Goes Mobile: Findings from initial smartphone application research

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