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Tom De Ruyck
Company: InSites Consulting
Country: Belgium
Biography:
Tom is ‘Head of Research Communities’ at InSites Consulting and responsible for InSites’ global activities in terms of ‘community research’: thought leadership, steering innovation and business development. InSites builds over 100 private online research communities a year for global clients like Heinz, Unilever, Danone, Philips, Sara Lee, Heineken & many more. He is a frequently invited speaker at international marketing & research conferences. Leading in-depth workshops and chairing research events (a.o. for MOA & ESOMAR) is among his favorite activities. Tom published several white papers (ESOMAR), next to articles in academic journals, business books and trade magazines. Besides that, he is an influential blogger/tweeter on industry trends and online research communities. Recently, Tom was awarded for his work by ESOMAR (“Fernanda Monti Award – Best Congress Paper ’09″ & 2 times ‘Best Paper’ at a conference), the American Marketing Association (“4 under 40 – Emerging Leader of the Industry Award ’10″), as well as the MRS (Research. ‘Tweeter of the Year’ 2011).
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Slides
Co-creation through conversation
From Co-Creation to Structural Collaboration – How online customer communities reshape business
Infotainment – Going beyond the 30 minute debrief!
Universal Brands – Giving Brands Local Relevance

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