Nov 032013

As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking at the different sources of inspiration that contribute to market research thinking and innovation. The study is being supported, programmed, and fielded by Festival Gold Sponsor Survey Analytics.

Being co-creational by nature, and given that there is no good current research to ‘borrow from’, the draft questions are set out below in this post – or you can downloaded it from here. We’d love to hear your suggestions.

We are aiming to program the study Saturday 9th November, so suggestions before then would be greatly appreciated.

Draft Survey

What are the sources of market research inspiration?
This short survey has been sponsored and programmed by Survey Analytics, a Gold Sponsor of The Festival of NewMR 2013. The study looks into the places where market research draws its ideas and inspiration. The results will be presented at the Main Stage of the Festival and published via the NewMR website.

This study is purely about your opinions, there are no right and wrong answers, which is why there are no ‘don’t know’s. Nobody ‘knows’, we want opinions.

We are going to start the study thinking about books.

1) Recent Books
Which one of these recent books do you think is having the most impact on market research practice and thinking? (Select one)

  1. Predictably Irrational – Dan Ariely
  2. Switch – Chip and Dan Heath
  3. The Signal and the Noise – Nate Silver
  4. Thinking fast and slow – Daniel Kahneman
  5. To Sell is Human – Daniel H Pink
  6. Other (please specify)

2) Older Books
Which one of these slightly older books do you think has had the biggest impact on market research thinking? (Select one)

  1. Herd – Mark Earls
  2. The Long Tail – Chris Anderson
  3. The Tipping Point – Malcolm Gladwell
  4. The Wisdom of Crowds – James Surowiecki
  5. Wikinomics – Don Tapscott & Anthony Williams
  6. Other (please specify)

3) Wider Books
And, which one of these books do you think is having the biggest impact on the way companies are doing business? (Select one)

  1. Lean In – Sheryl Sandberg
  2. Nudge – Richard Thaler & Cass Sunstein
  3. Steve Jobs – Walter Isaacson
  4. The New Digital Age – Eric Schmidt & Jared Cohen
  5. To Sell is Human – Daniel H Pink
  6. Other (please specify)

4) Business Thinkers
Which one of these business thinkers, writers, bloggers do think is most relevant to today’s market researcher? (Select one)

  1. Warren Buffet
  2. Guy Kawasaki
  3. Rosabeth Moss Kanter
  4. Seth Godin
  5. Tom Peters
  6. Other (please specify)

5) Information Sources
Thinking about how you get your information about new market research, which one of these do you find most useful? (Select one)

  1. Blogs
  2. Company websites
  3. Facebook
  4. LinkedIn
  5. Twitter
  6. Other (please specify)

6) Presentation Thinkers
Which of the following would you most recommend to somebody wanting to improve their presenting? (select one)

  1. David McCandless
  2. Edward Tufte
  3. Presentation Zen
  4. Nancy Duarte
  5. TED Talks
  6. Other (please specify)

7) Key Region
Which region do you think will lead the way in new MR over the next five years? (Select one)

  1. Africa
  2. Asia Pacific
  3. Europe
  4. Middle East
  5. North America
  6. South & Central America
  7. None of them

8) Drivers of Change
Which one of the following is the most likely to improve the research we do over the next ten years? (Select one)

  1. Advances in technology
  2. Changes in the business landscape
  3. New thinking from business
  4. New thinking from mathematics, statistics, analytics & computing
  5. New thinking from psychology and the social sciences
  6. New thinking from market researchers
  7. Left field unknowns

We will also ask four demographics, Age, Sex, Country, and relationship to the research industry (e.g. buyer, seller, academic etc).

HT (hat tip) to Jon Puleston, the idea for this study came from Jon’s 2011 presentation at the Festival of NewMR where he created his own awards for transformative, events, sources, and technologies.