Qualitative Research

 

Qualitative Research Event 2012

Putting the ‘Qual’ in Qualitative Research

The Event took place on 28th March. The programme and the sessions held are listed below. The event was sponsored by EthOS, click on their banner to learn more about them.

The slides and recordings from this event are available here.

Session 1
Sydney 10:00 am to 11:45 am
Session 2
London 10:00 am to 11:45 am
Session 3
New York 2:00 pm to 3:45 pm
PresentationsPresentationsPresentations
Structuring Qualitative Results for Maximum Impact in Concept Testing
Jeffrey Henning, Affinnova
Sensory Inspiration!
Dan Foreman, Insight International
Laddering Up to New Product Success – A Case Study
Michele Zwillinger, Zwillinger Research
How to do discourse analysis: a case study
Sue Bell, Susan Bell Research
How to bring qualitative research results to life within the company
Anouk Willems, InSites Consulting
Why the Deepest Insights Play Hard to Get Christine Tchoumba , iModerate Research Technologies
Qualitative Analysis : An Introduction and Overview Ray Poynter, Vision Critical Mobile qualitative research: misunderstandings and miscommunications
Siamack Salari, ethos
Marketing Through Intermediaries: Simulated Conversations Put You In the Room
Jean Fasching, CMI

 

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